The CAT scan Diagnostic Tool – a structured method to analyze existing sales training to increase its power to transform and improve sales team performance.

You can get a detailed description in The Ultimate Guide to Sales Training.

“Dan is truly earning the title Trainer to the World’s Sales Trainers.”

Willis Turner, Willis Turner, President & CEO of Sales & Marketing Executives International

The chapter shows you how to review the effectiveness of your training through:

Content – do you have the latest selling techniques and influence strategies? Exercises that reinforce them?

Architecture – is your design structure based on helping your sales pros change behavior, rather than to simply “learn” something new?

Trainer – is each one great at facilitating the training experience? They can learn to be better and funnier and more entertaining, because that’s what helps new stuff stick into the brains of your team.

You can work your way through 600 pages of great training materials, or you can just do what some of our clients do and bring Dan in to analyze your materials. If you’re brave enough, he can even review your trainers (in person, or by video).

Contact Dan Seidman today for availability: 1-847-359-7860 or