The Ultimate Guide to Sales Training by Dan Seidman

Do you have the latest strategies built into your sales training?

It might be time to re-design!

“Dan is truly earning the title Trainer to the World’s Sales Trainers.”
Willis Turner, Willis Turner, President & CEO of Sales & Marketing Executives International

Over 600 pages of best-practices in selling are included in this brand, new book.

It is being published by the prestigious Pfeiffer imprint (Wiley/Jossey-Bass) and co-marketed across the planet with the American Society for Training & Development ( ASTD is the largest training organization in the world with over 70,000 members.

This book is endorsed by three of the most influential authorities in the training world.

Praise for The Guide to Ultimate Sales Training

“This book should be on the desk of every sales manager and sales trainer. Dan Seidman created a treasure chest of ideas, concepts, skills-sets and motivation tools that are ready to be converted into cash.” —Gerhard Gschwandtner, founder and publisher, Selling Power Magazine

“Sales professionals throughout the world will discover performance improvement through this training encyclopedia. Dan Seidman is helping make sales training a major strategic driver for all organizations.”— Tony Bingham, president and CEO, ASTD

“Each chapter just might be the one piece that plugs the gap in your team’s performance. Dan is truly earning the title Trainer to the World’s Sales Trainers.” —Willis Turner, CAE CSE, president and CEO, Sales & Marketing Executives International

What makes The Ultimate Guide to Sales Training such a powerful tool?

Read the Foreword by Willis Turner of SMEI here (pdf)

What’s truly unique inside this work?

Read the back cover copy here (pdf)

Each chapter begins with a story, news item or humorous moment to kick-off the teaching.

And, you don’t want to miss the method to analyze your existing training, The CAT scan Diagnostic Tool.

This chapter shows you how to review the effectiveness of your training through:

Content – do you have the latest selling techniques and influence strategies? Exercises that reinforce them?

Architecture – is your design structure based on helping your sales pros change behavior, rather than to simply “learn” something new?

Trainer – is each one great at facilitating the training experience? They can learn to be better and funnier and more entertaining, because that’s what helps new stuff stick into the brains of your team.

Better yet, just contact Dan to have him analyze your existing training right away. Check availability to sit down with Dan and review how to improve sales team performance with the best training you could possibly offer.

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